The term is a syllabic abbreviation of the words Hotel / Restaurant/ Catering.

Gurme212 HORECA journey started when METRO AG Grossmarket’s buyer called us in 2012 to request cherry peppers for Jamie Oliver’s Italian Restaurant to be opened in Istanbul. They said ‘we could not find this product from a BRC accredited factory in Turkey’. Since that day, we are in METRO with our HORECA range for 8 years.

We are your partner in the rapidly growing HORECA industry in USA, Europe and Turkey.

Our broad network of professionally trained sales specialists support you to drive growth and expand your business by offering in-depth expertise, skills and industry specific know-how across the hotel, bakery chain and restaurant channels. We offer culinary concept consultancy with our unique ingredients including menu development for chain restaurants