Innovation is the lifeblood of the food industry and is essential for ensuring profitability and survival. Consumer demands and expectations are constantly evolving and retailers are seeking new products to meet these needs. innovation


An in-house resource for existing and new customers which explores, exploits, and maximizes advances in technology, ingredients and their use/incorporation in different food categories (ambient. Chilled or frozen).

We create bespoke recipes for customers from briefs or from proactive initiatives.

We offer product and ingredient solutions from our ingredient range or more widely from our network of partners, maintaining high service levels for our customers

Our recipe development service encompasses all the stages from ideation to production on- shelf



Our team is a combination of master chefs from different nationalities which are experts of taste and selection of the right ingredients with food engineers who are aware of shelf life, allergens and Haccp related food safety concerns.

We have a breadth of understanding of ingredients their functionality and application in line with various market segments. Our approach is multifaceted and exercise disruptive innovation where appropriate

Combining years of expertise in product development our team can offer product, ingredient and process solutions

We offer;

  • Experience in the Food Industry and Gastronomy
  • New food concepts and packaging ideas
  • Creativity and exploration in formulation and ingredients
  • One stop shop, sourcing and availability of appropriate, commercial ingredients
  • Customer and Market focused solutions to the various challenges environmental, nutrition driven
  • Partnership which brings together a more dynamic and approach to creativity
  • Quick arrangement of mock ups and sample development.



Innovation presentations can be arranged with customers NPD & marketing teams to augment the companies own resource by exploring new concepts or offering alternative solutions in Europe and USA. CONTACT US today HERE.





Tekin has 30 years of experience in global chain hotels like Hilton , Intercontinental, W Hotels, Radisson Blu in many different countries as executive chef. Later on he worked as a menu developer and F&B Manager.

How to develop a restaurant menu?

  • Develop your menu concept. First and foremost, you should ask yourself what you want your restaurant to be known for.
  • Develop a list of core ingredients.
  • Investigate your supply chain.
  • Cost out your menu items.
  • Visualize your plating and glassware.
  • Run a test kitchen.

During travelling in Central Asia, Tekin had an opportunity to learn more about different ethnic ingredients and local recipes. Tekin and our co-founder Askin have known each other since 2010 when Askin was working for Nokia and Tekin was the executive chef of famous Turkish hotel chain Dedeman hotels in Tashkent, Uzbekistan.

When Tekin joined the Gurme212 team in 2018, the first thing he did was building our famous flying NPD kitchen. It is built in our frozen factory Ekofood. We call it ‘flying’ because it is a steel construction bridge between two side of office without a foundation.



Bashar, Palestinian origin German MasterChef wants locals to feel like ethnic people and ethnic to feel like locals.

You don’t have to be a culinary genius to make awesome recipes.

Just leave yourself to him and get ready for an adventure that you didn’t leave before.


Our master developer Mustafa is a Akhisar City native. He was brought up around great Mediterranean food and culture and this is where he undoubtedly picked up his affinity for Mediterranean cuisine.

He is adept in classic Turkish and Mediterranean Foods with a special place in his heart for Italian & French cooking. Due to his Development background he is able to create contemporary food concept that are not only appealing to the eye but rewarding to taste.

You can’t imagine what we mean without trying his tastes.

Mustafa chef photo



Elif has been with us for almost 4 years. She has a master degree in Food Engineering. Elif’s responsibility is to document all NPD Activities including preparing product specifications, process flows, HACCP and allergen risk analysis, calculating nutrition facts, making validated shelf life tests and preparing data for product labels. We proudly inform that , Elif is also a FDA on site auditor with PCQI (Preventive Controls Qualified Individual) certification.

PCQI (Preventive Controls Qualified Individual)

The Preventive Controls for Human Food regulation (often referred to as FSMA) is a law enacted to ensure safe preparation of food products for human consumption in the US in order to prevent food borne illnesses. In September of 2015 the FDA announced the deadlines for businesses to comply with the new rule. These deadlines are rapidly approaching and the law requires many businesses to be compliant with the Preventive Controls for Human Food Final Rule as early as September 2016.

The regulation requires that certain activities be performed by a Preventive Controls Qualified Individual (PCQI) who has successfully completed training in the development and application of risk-based preventive controls.

What is a PCQI?

A Preventive controls qualified individual “means a qualified individual who has successfully completed training in the development and application of risk-based preventive controls at least equivalent to that received under a standardized curriculum recognized as adequate by FDA or is otherwise qualified through job experience to develop and apply a food safety system.”




Derya is the hero preparing the samples for our customers. When we asked her to join our NPD team three years ago she was hesitantand begging us not to move her to this position. She does not believe herself that she could achieve. But time shows that she is now one of the most important member of NPD Team within the kitchen.


logo innovationhouse


“Innovation is the creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage.” Gurme212 is a food innovation company and owning the trademark ‘Innovation House’ in Turkey, Europe and USA.

We think that automation, robotics and artificial intelligence (AI) will continue to be an important part of the industry next year. In addition, consumers will be able to influence food technology trends through their preferences and shopping habits.

If you want to make your own food innovation, we advise you to follow the steps below:

  • Learn about federal and state food regulations. …
  • Work in a licensed kitchen. …
  • Develop your food product. …
  • Finalize your recipe. …
  • Create labels for your food product. …
  • Begin processing your food product. …
  • Package your food using food-grade products. …
  • Consider the most appropriate distribution process of your food product.

And be LUCKY to meet with right people in the right time! 😉 Good Luck!